Announcing The Russell Company at @properties

Folks, we have some really exciting news that we’ve been busting at the seams to tell you. This change is something we’ve carefully mulled over for a long time, and now it’s official! As of April 4, we are part of @properties, a national brand that is known for innovation and its focus on building community and relationships.

Why @properties

The Russell Company has always focused on helping our agents become the best they can be and our relationships in the community. @properties is giving us the best technology and development resources in the industry while allowing us to keep the community culture, independent spirit, and local ownership that has characterized our company thus far. In fact, @properties has a company and a culture much like our own, but they are a life stage ahead.

We see this as a huge opportunity to provide better service to our clients and differentiate ourselves from the competition. In short, it’s the perfect way for us to level up in a way that benefits us and you.

What will change

Now, we know big changes like this can scare people, so let’s address that right now. From our clients’ view, things aren’t going to look a whole lot different. Our signs will now include the @properties branding. You’ll also see a new @properties sign to go with our Russell Company sign outside our office.

But what’s really going to change is the part of the business that is less visible to our clients (but has a big impact all the same). Independent brokerages like ours have to cobble together technology to make their businesses run. Some of it is better than others, and some of it isn’t even designed specifically for real estate. @properties has developed a platform more advanced than anything else on the market. With the backing of a national brand that has invested heavily in technology specific to the needs of real estate agents, we are going to be able to offer a much better, more modern experience to our customers.

Additionally, @properties has a coaching and training program with a full curriculum of career-development resources and a vast referral network that will enhance what our agents can do for their business and for all of our clients. We will have a lot more resources to help agents who are interested in getting into the biz as well as helping current agents grow.

We’ve always felt that the Russell Company is more than just a brokerage. We are neighbors, volunteers, advocates, and friends who are passionate about advancing the Greater Lafayette area and its residents. Real estate has always been about more than just buying and selling homes for us. It’s about investing in a community that returns what you put into it. We see this move as a win-win—we get the backing of a national brand but keep the intimacy of a local brokerage.

If you have any questions about what this move means for us or for you, please reach out! We’re happy to chat further. Thanks for joining us in our excitement for the next chapter for the Russell Company.